Customer Case Study – how predictive analytics were used to optimise cross selling

The Opportunity

To out compete the resource-rich wireless giants, C Spire Wireless needed to beat them at the small things that matter most: getting closer to customers and keeping them satisfied. Its challenge was to convert what it knows about customers into actionable insights that help account reps craft the optimal offers that meet their needs and head off customer dissatisfaction.

To read further download the Case Study PDF below.

For further information contact your SCC Account Manager or email [email protected]